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Soju, a traditional Korean liquor distilled from rice, potato and sweet potato, is a very popular spirit sold in Korea. Soju has a lightly sweet, crisp and clean taste. Chum Churum is popular because of the use of alkaline water, which makes it smoother and easier to drink. Its moderate alcohol content makes it pleasing as an aperitif or served in a cocktail as an alternative to vodka or gin. Pairs well with spicy rice dishes or with grilled, barbequed or roasted meats such a grilled pork belly or Koren BBQ.
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