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Long before any Canadian liquor board was created, the Jamaican rum that was eventually to be known as Screech was a mainstay of the traditional Newfoundland diet. At this time, salt fish was being shipped to the West Indies in exchange for rum. This resulted in fish becoming the national dish for Jamaicans and rum becoming the traditional drink for Newfoundlanders.
Many years later, as the story goes, a visiting American WWII serviceman downed the rum in one quick toss. His howls of distress caused a bystander to rush to his aid, roaring “What the cripes was that ungodly screech?”
The taciturn Newf simply replied, “The screech?” ‘Tis the rum, me son.”
The funny name stuck, and today the rum and its place in Newfoundland’s culture have become legendary.
It's an award-winning Jamaican rum, steeped in history – crafted in Newfoundland. Sweet taste of caramelized sugars, ripe fruits, vanilla and oak. A smooth, balanced blend with no sugar added.
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